Creating An Audiobook
The Complete Easy Guide

In recent years, we have witnessed an extraordinary rise in the popularity of audiobooks. More and more readers are turning to audio formats as a convenient and immersive way to enjoy books. As an author, understanding the significance of creating an audiobook and its potential impact on your career is crucial. In this comprehensive guide, we will delve into the world of audiobooks, exploring why they matter for authors and how you can successfully create, publish, and sell your own audio books.

Contents

Why Audio Books Matter

Overview of the Guide

Why Make an Audiobook?

Books That Don’t Make Good Audiobooks

Books That Make Excellent Audiobooks

Different Audiobook Formats

Prepare Your Manuscript for Audiobook

Audiobook Technical Requirements

Decide on a Narration Style

How to Make an Audiobook

Creating Your Audiobook Yourself

How to Select a Narrator for Audiobooks

Where to Publish Your Audiobook

How Much Can You Make Selling Audiobooks?

Make More Money with ACX Bounty

Audiobook Marketing

Key Takeaways

FAQs

Why Audiobooks Matter for Authors: The Rise of Audiobooks

The digital age has brought about a remarkable transformation in the way we consume content. With the widespread adoption of smartphones, tablets, audiobooks have experienced a resurgence like never before.

Listeners can now carry an entire library in their pocket and enjoy their favorite stories on the go. Commuting, exercising, or simply relaxing at home can be transformed into captivating moments of literary exploration.

As an author, embracing the audiobook format offers numerous benefits and opportunities. First and foremost, it allows you to tap into a rapidly growing market.

Audiobooks have become the fastest-growing segment in the publishing industry, attracting a diverse audience of avid listeners. By creating an audio version of your book, you can expand your readership and reach an entirely new demographic.

Moreover, audiobooks present a compelling avenue for increased revenue. With the rising popularity of subscription services and platforms like Audible, authors have the chance to earn additional income streams through royalties and audiobook sales.

By leveraging the power of audiobooks, you can maximize your earning potential and generate a sustainable income from your creative endeavors.

Overview of the Guide

In this ultimate guide, we will walk you through the entire process of creating, publishing, and selling audiobooks.

We will cover everything from preparing your manuscript for audio adaptation to recording and production techniques.

You will gain insights into selecting the right narrator, understanding the various audiobook formats, and meeting the submission requirements of audiobook platforms.

Additionally, we will explore the different options for creating your own audiobook, whether you decide to hire professionals, record it yourself, or use a Done-For-You (DFY) audiobook publishing service.

We will provide practical tips, step-by-step instructions, and valuable resources to help you navigate this exciting journey successfully.

Furthermore, we will discuss the various audiobook markets and platforms where you can publish your work, including a detailed exploration of ACX (Audiobook Creation Exchange) and other distribution channels.

You will discover how to effectively market your audiobook, utilize promotional sites, request reviews, and boost your sales.

By the end of this guide, you will have a comprehensive understanding of the audiobook industry and the tools and knowledge needed to create, publish, and sell your own audiobooks with confidence.

Now that we have set the stage, let’s dive deeper into the world of audiobooks and explore the steps required to create, publish, and sell audiobooks successfully.

Why Make an Audiobook?

In this section, we will explore the compelling reasons why authors should consider creating an audiobook version of their work.

From financial benefits to expanding your reach, audiobooks offer a multitude of advantages.

Audiobooks: Your Guide to the Fastest Growing Format

In today’s fast-paced world, audiobooks have emerged as the fastest-growing format in the publishing industry. As technology advances and our lifestyles become increasingly hectic, people are looking for convenient ways to consume content.

Audiobooks provide a solution by allowing listeners to engage with your story while multitasking, whether during commutes, workouts, or household chores.

By embracing this growing format, you position your book for success in a rapidly evolving industry.

You Make More Money

One of the significant benefits of venturing into the audiobook market is the potential for increased revenue.

Audiobooks offer authors a lucrative income stream, complementing traditional print and e-book sales.

With platforms like Audible and iTunes dominating the audiobook landscape, authors can earn substantial royalties from each audiobook sold or listened to through subscription services.

By tapping into the audiobook market, you have the opportunity to boost your earnings and enhance your financial stability as an author.

Access to a Broader Audience of Readers

By creating an audiobook, you open the door to a whole new audience of readers.

Some individuals may prefer the spoken word over traditional reading, while others may have visual impairments that make listening to audiobooks more accessible.

By offering your book in audio format, you make your content available to a wider range of readers who may not have otherwise discovered your work.

This expanded audience can lead to increased recognition, a larger fan base, and a stronger connection with your readers.

Your Audiobook is a Book Marketing Asset

In addition to the financial benefits and broader reach, audiobooks serve as valuable marketing assets for authors.

Producing an audiobook demonstrates your commitment to providing a comprehensive and immersive reading experience.

It showcases your dedication to your craft and positions you as a professional in the publishing industry.

Audiobooks can generate buzz and attract attention from media outlets, bloggers, and influencers, creating new avenues for exposure and publicity for both your audiobook and your written works.

A Richer, More Accessible Experience for Your Readers

Audiobooks offer a unique and enriching experience for your readers. Narrators bring your characters to life, infusing emotions and depth into your story.

By immersing listeners in your narrative through voice acting, sound effects, and atmospheric music, audiobooks create a more engaging and memorable encounter with your work.

The audio format allows readers to experience the nuances of your storytelling in a way that print or e-books cannot replicate.

Additionally, audiobooks provide accessibility to individuals with visual impairments or reading difficulties, ensuring that your story reaches a diverse and inclusive audience.

By making an audiobook, you tap into the power of this dynamic format, providing an exceptional reading experience while reaping the benefits of increased revenue, broader audience engagement, and enhanced book marketing potential.

Books That Do Not Make Good Audiobooks

While you can turn any book into an audiobook and the audiobook format offers a wealth of possibilities for many genres, certain types of books ma not translate as effectively into the audiobook medium.

It’s important to consider the nature of your book and its suitability for audio adaptation. Here are some examples of books that may not make good audiobooks:

1. Highly Visual Books:

Books that heavily rely on visual elements such as intricate diagrams, detailed illustrations, or complex charts may not lend themselves well to audio adaptation. Without the visual aids, listeners may struggle to grasp the full meaning or context of the content.

2. Interactive or Workbook-style Books:

Books that require active participation, such as interactive exercises or fill-in-the-blank sections, may not be as engaging in an audio format. The lack of physical interaction or visual cues can hinder the overall experience for the listener.

3. Language-heavy or Linguistic Books:

Books that explore complex linguistic concepts, intricate wordplay, or rely heavily on specific languages may pose challenges in audio form.

The nuances of language, grammar, or phonetics may be difficult to convey solely through spoken words, leading to potential misunderstandings or loss of meaning.

4. Books with Non-linear Structures:

Books with intricate non-linear narratives, multiple timelines, or complex plot structures might be harder for listeners to follow without visual aids, such as chapter headings or visual cues.

The audio format may not provide the same clarity and ease of navigation as the print or e-book versions.

5. Reference or Encyclopedia-like Books:

Books that are primarily used as reference materials or encyclopedic resources may not translate well into audiobooks. The lack of easy access to specific sections or an index can make it challenging for listeners to quickly find the desired information.

While these books may not be the best candidates for audio adaptation, it’s important to note that every book and its potential for audio success is unique.

Consider the specific attributes of your book, its target audience, and the feasibility of effectively conveying its content through the spoken word before deciding whether to pursue an audiobook production.

Books That Make Excellent Audiobooks

While some books may not lend themselves well to audio adaptation, there are numerous genres and types of books that thrive in the audiobook format. These books captivate listeners, taking advantage of the medium’s immersive nature. Here are some examples of books that make excellent audiobooks:

1. Narrative Fiction:

Fictional works, particularly those with compelling storylines, well-developed characters, and rich descriptive language, are highly suitable for the audiobook format. The power of voice acting and skilled narration brings the characters and their experiences to life, enhancing the emotional impact of the story.

2. Memoirs and Autobiographies:

Personal narratives and memoirs, when narrated by the author themselves or by skilled voice actors, create an intimate and authentic listening experience. Hearing the author’s own voice recount their life journey or share personal anecdotes adds a profound depth to the storytelling.

3. Mystery and Thrillers:

Books in the mystery and thriller genres excel in the audiobook format. The suspenseful plotlines, unexpected twists, and intense pacing keep listeners engaged and on the edge of their seats. Skilled narrators heighten the tension and amplify the thrill, making for a gripping listening experience.

4. Historical Fiction:

Books set in historical periods, with vivid descriptions of settings, costumes, and social customs, lend themselves beautifully to audio adaptation.

Expert narrators bring history to life, transporting listeners to different eras and immersing them in the rich tapestry of the past.

5. Comedic and Light-hearted Books:

Humorous books, whether they are comedic novels, satires, or witty essays, are particularly well-suited for the audio format. Skilled narrators can deliver punchlines, comedic timing, and character voices that enhance the humor and comedic elements, making listeners laugh along with the story.

6. Self-help and Personal Development:

Books in the self-help and personal development genres benefit from the audio format, as the spoken word can be more impactful and inspiring.

Hearing the advice, insights, and motivational messages directly from the author’s voice creates a more personal and meaningful experience for listeners.

7. Poetry and Verse:

Poetry and books with poetic elements, such as lyrical prose or rhythmic storytelling, come alive when recited aloud.

The musicality of the words, the cadence, and the emotional resonance are heightened in the audio format, allowing listeners to fully appreciate the beauty and power of the language.

These examples highlight the versatility and potential of audiobooks across various genres. However, it’s important to note that the success of an audiobook relies not only on the genre but also on the quality of the writing, narration, and production.

With the right combination of engaging content, skilled narration, and thoughtful production, any book can become an excellent audiobook.

What Are the Different Audiobook Formats?

When creating an audiobook, it’s essential to understand the different formats available and their characteristics. The choice of format can impact the audio quality, file size, and compatibility with various devices and platforms. Here are three common audiobook formats:

WAV Files

WAV (Waveform Audio File Format) is a high-quality, uncompressed audio format widely used in professional audio production. 

WAV files retain the original audio quality, providing excellent fidelity and clarity. However, they tend to be large in size, which may affect storage space and file transfer times. 

WAV files are compatible with most devices and platforms, ensuring broad accessibility for your audiobook.

MP3 Files

MP3 (MPEG-1 Audio Layer 3) is a popular audio format known for its compression capabilities. MP3 files offer a good balance between audio quality and file size, making them ideal for distributing audiobooks. 

The compression reduces the file size while maintaining a satisfactory level of audio fidelity. MP3 files are widely supported and can be played on various devices and platforms, including smartphones, tablets, and dedicated audiobook players.

M4B Files

M4B is a file format specifically designed for audiobooks. It is a variant of the MPEG-4 container format and supports chapter markers, bookmarks, and metadata, allowing for a more structured listening experience. 

M4B files are typically compressed using the AAC (Advanced Audio Coding) codec, resulting in a smaller file size compared to WAV files. M4B files are compatible with Apple devices and can be played using iTunes, Apple Books, or other M4B-compatible audiobook players.

When choosing the audiobook format, consider factors such as audio quality, file size, compatibility, and the target audience’s preferred devices and platforms. 

It’s common for authors and publishers to provide audiobooks in multiple formats to cater to a wider range of listeners and ensure maximum accessibility.

Prepare Your Manuscript for Audiobook

Before diving into the process of creating your audiobook, it’s important to prepare your manuscript to ensure a smooth and effective audio adaptation. Here are some key steps to consider:

Create an Abridged vs Unabridged Audiobook

One of the decisions you’ll need to make is whether to create an abridged or unabridged version of your audiobook. 

An abridged audiobook involves condensing the content to create a shorter version, focusing on the core elements of the story. This can be beneficial for books with lengthy descriptions or sections that may not translate well into audio. 

On the other hand, an unabridged audiobook preserves the complete content of the book, providing a faithful representation of the original work. 

Consider the nature of your book, the preferences of your target audience, and the overall listening experience you want to create when deciding between abridged and unabridged versions.

Remove Any Visuals

Since audiobooks rely solely on the spoken word, it’s crucial to remove any visuals from your manuscript. 

Visual elements such as illustrations, diagrams, charts, or graphs won’t translate into the audio format. 

Ensure that your manuscript focuses solely on the written content, allowing listeners to follow the story and comprehend the information without any visual cues. 

Review your manuscript carefully and eliminate any references or descriptions of visual elements that may be present in the original text.

Look Out for Unrelated Text

During the preparation process, pay close attention to any unrelated text that may not make sense in an audio format. 

This includes references to page numbers, footnotes, or any other content that may hinder the listener’s comprehension or cause confusion. 

Ensure that your manuscript flows smoothly and is free from any extraneous text that is not relevant to the audio experience. 

By eliminating unrelated text, you create a more seamless and engaging listening experience for your audience.

Send Your Narrator Only What They Need

When working with a narrator or voice talent, it’s important to provide them with only the necessary materials. 

Send them the portions of the manuscript that require narration, along with any specific instructions or guidance they may need. 

This ensures that the narrator focuses on the relevant content and avoids confusion or unnecessary work. By providing clear instructions and streamlined materials, you facilitate more efficient and effective collaboration with your narrator.

By following these steps, you will prepare your manuscript for a successful audio adaptation. 

Whether you opt for an abridged or unabridged version, removing visuals, eliminating unrelated text, and providing targeted materials to your narrator will contribute to the overall quality of your audiobook.

Understanding the Audiobook Technical Submission Requirements

When preparing your audiobook for submission to audiobook platforms, it’s crucial to meet the specific technical requirements and guidelines. 

Each platform may have slightly different specifications, so it’s important to familiarize yourself with their guidelines. Here are some key considerations to ensure your audio files meet the submission requirements:

1. Audio Format:

Most audiobook platforms accept audio files in common formats such as WAV or MP3. Check the platform’s guidelines to determine the preferred format and ensure that your audio files are encoded in the correct format.

2. Bitrate and Sample Rate: 

The bitrate refers to the amount of data processed per second, while the sample rate refers to the number of samples taken per second. 

Platforms typically specify the preferred bitrate and sample rate for audio files. It’s important to encode your audio files with the recommended settings to ensure optimal sound quality and compatibility.

3. Audio Quality:

High audio quality is crucial for a satisfying listening experience. Ensure that your audio files are free from background noise, pops, clicks, or any other audio artifacts. 

Use professional audio editing software or enlist the help of an audio engineer to ensure your audio files meet the highest quality standards.

4. File Naming and Organization:

Audiobook platforms often have specific guidelines for file naming and organization. Follow their instructions to ensure that your files are named correctly and organized in a logical and consistent manner. 

This makes it easier for both you & the platform to manage & process your audiobook files.

5. Audio Length and File Size: 

Pay attention to the platform’s guidelines regarding audio length and file size limitations. Some platforms may have restrictions on the maximum file size or the length of each audio file. 

Comply with these guidelines to ensure that your audiobook can be easily distributed and accessed by listeners.

6. Metadata and Cover Art:

Audiobook platforms require metadata, such as the book title, author name, narrator name, and genre, to properly categorize and display your audiobook. 

Additionally, you’ll need to provide high-quality cover art that meets the platform’s specifications. Ensure that your metadata and cover art accurately represent your audiobook and comply with the platform’s guidelines.

By adhering to these audio submission requirements, you ensure that your audiobook meets the technical standards set by the audiobook platforms.

This enhances the listening experience for your audience and increases the chances of your audiobook being accepted and distributed successfully.

Decide on a Narration Style

Choosing the right narration style for your audiobook is a critical decision that can greatly impact the listener’s experience. The narration style sets the tone, enhances the storytelling, and brings your characters to life. Here are two popular narration styles to consider:

Single-Narrator

The single-narrator style involves one voice artist narrating the entire audiobook. This style offers a consistent and cohesive listening experience, with the narrator portraying all the characters and providing the necessary narration. 

A skilled single narrator can create distinct voices and convey emotions effectively, immersing listeners in the story. This style works well for most genres, especially for books with a single protagonist or a limited number of characters.

Ensemble Cast Narration

The ensemble cast narration style involves multiple voice artists portraying different characters in the audiobook. 

Each character is voiced by a different actor, creating a more dynamic and theatrical experience for the listeners. 

Ensemble cast narration adds variety, depth, and realism to the characters, enhancing the overall immersion in the story. This style works particularly well for books with a large cast of characters or when different perspectives need to be conveyed.

When deciding on the narration style, consider the nature of your book, the number of characters involved, and the atmosphere you want to create. Single-narrator narration offers consistency and cohesiveness, while ensemble cast narration brings a sense of theatricality and character differentiation. 

Both styles can be highly effective when executed with skilled voice actors.

How to Make an Audiobook

Making an audiobook involves several considerations and options. Here are three approaches you can take:

Option 1: Pay for Production

The first option is to pay for production by hiring professionals for specific steps of the audiobook creation process. This approach offers a high-quality and streamlined production experience. Here’s an overview of the steps involved:

  1. Find an Audiobook Narrator: Look for experienced narrators who can bring your story to life. Seek recommendations, listen to their demos, and ensure they have the right voice and style for your book.
  2. Audio Recording and Mastering: Once you’ve selected a narrator, they will record the book and have the audio files mastered by an audio engineer. This ensures optimal audio quality and consistency.
  3. Rights to the Audio: After the production process is complete, you will receive the finished audiobook files with all the rights to the audio. This allows you to retain control and distribute the audiobook as desired.

Option 2: Record Your Own Audiobook + Publish on ACX

The second option is to record your own audiobook and publish it on ACX (Audiobook Creation Exchange), an audiobook platform by Amazon. This option provides creative control and potential cost savings, but it requires more effort on your part. Here’s a brief overview:

  1. Quality Equipment: To produce a professional-sounding audiobook, you must have quality recording equipment, including a computer, a good microphone, headphones, a pop screen, and recording software such as GarageBand or Audacity.
  2. Recording and Editing: Set up your recording space, follow best practices for audio recording, and narrate your book chapter by chapter. After recording, send your audio to an audio engineer for editing to enhance the overall sound quality.
  3. Modify Cover for ACX: Adjust your book cover to meet ACX’s specific standards for audiobooks. Follow their guidelines for image size, resolution, and other requirements to ensure your audiobook is visually appealing.
    4. Create an ACX Account: Sign up for an account on ACX, select “Start My Audiobook,” and follow the steps to upload your audio files, input chapter names, and submit your audiobook for review.
    5. Payment and Tax Information: Fill in your payment and tax details in your ACX account to ensure you receive royalties and payments for your audiobook sales.

Option 3: Use a DFY Audiobook Publishing Company

The third option is to use a Done-For-You (DFY) audiobook publishing company, which handles the entire audiobook creation process for you. These companies offer comprehensive services, from finding narrators to producing and distributing your audiobook. While this option involves additional costs, it can save you time and effort. Research and select a reputable DFY audiobook publishing company that aligns with your needs.

It's All About Quality

Regardless of the option you choose, prioritize quality throughout the audiobook creation process. High-quality narration, audio production, and overall presentation are essential for delivering a professional and engaging audiobook. Investing in quality equipment, selecting the right narrators or voice actors, and ensuring meticulous editing and mastering will elevate the listening experience and reflect positively on your brand as an author.

Creating Your Audiobook Yourself

Creating your own audiobook allows for creative control and cost savings. While it requires effort and attention to detail, the satisfaction of narrating your own book can be immensely rewarding. Here’s a step-by-step guide to making your own audiobook:

Step 1: Obtain the Right Equipment

To ensure a professional-sounding audiobook, it’s essential to obtain the right equipment. Here’s what you’ll need:
1. Computer: Choose a reliable computer or laptop that meets the system requirements for recording software.
2. Good Microphone and Headphones: Invest in a high-quality microphone that captures your voice accurately and minimizes background noise. Pair it with comfortable headphones for monitoring your recordings.
3. Pop Screen: Use a pop screen or pop filter to reduce plosive sounds (such as “p” or “b” sounds) that can distort your recordings.
4. Recording Software: Use recording software such as GarageBand (for Mac users) or Audacity (available for both Mac and PC) to capture and edit your audio.

Step 2: Equipment & Space Setup

Create a suitable recording space to ensure optimal audio quality. Consider the following:
1. Quiet Environment: Choose a location free from background noise, such as traffic or household disturbances.
2. Soundproofing: If possible, minimize echoes and reverberation by using acoustic panels, blankets, or even recording in a closet filled with clothes to absorb sound.
3. Positioning and Distance: Position the microphone at an appropriate distance from your mouth to capture clear and consistent audio. Experiment with mic placement to find the ideal position that suits your voice.
4. Test Recordings: Perform test recordings to assess the audio quality, adjust microphone levels, and ensure there are no technical issues.

Step 3: Record Your Audio

Now it’s time to start recording your audiobook. Follow these tips for a successful recording:
1. Pacing and Articulation: Speak clearly and enunciate your words to ensure clarity and understanding.
2. Consistency: Maintain a consistent tone, volume, and pace throughout the recording to create a cohesive listening experience.
3. Chapter Breaks: Pause briefly between chapters and announce the chapter numbers or titles for easy navigation.
4. Retakes and Mistakes: If you make mistakes or stumble during recording, simply pause and repeat the sentence or section. You can edit out any errors during the editing process.

Step 4: Send Your Audio to an Audio Engineer for Editing

After completing the recording process, it’s recommended to send your audio files to an audio engineer for professional editing. The audio engineer will clean up any background noise, remove errors or retakes, adjust volume levels, and enhance the overall audio quality. This step ensures that your audiobook sounds polished and professional.

Step 5: Modify Your Cover for ACX Standards

To meet ACX standards, modify your book cover to their specific requirements. Ensure the image size, resolution, and other visual elements align with ACX guidelines. A visually appealing cover will attract potential listeners and create a positive first impression.

Step 6: Create Your ACX Account

Sign up for an account on ACX, the audiobook platform by Amazon. Follow the steps to create your account, providing necessary information about your audiobook and your author profile.

Step 7: Submit Your Audiobook for Review

Upload your edited audio files and cover art to your ACX account. Fill in additional details about your audiobook, including genre, keywords, and any specific instructions for the narrator or production team. Review your submission carefully to ensure accuracy and completeness.

Step 8: Don't Forget to Add/Update Your Categories and Keywords

Choose appropriate categories and keywords for your audiobook to improve discoverability and increase the chances of reaching your target audience. Carefully select relevant categories and use keywords that accurately represent your audiobook’s content and appeal to potential listeners.

Bonus Tip: Use AI Tools for Your Audiobook

Consider leveraging the power of AI (Artificial Intelligence) to enhance your audiobook production. AI tools can assist with tasks such as audio editing, noise reduction, and mastering, saving time and effort in post-production. Research available AI tools and explore how they can streamline your audiobook creation process.
By following these steps, you’ll be well on your way to creating your own audiobook and preparing it for distribution on platforms like ACX.

How to Select a Narrator for Your Audiobook

Choosing the right narrator for your audiobook is crucial, as their voice and performance will shape the listening experience for your audience. Here are some key factors to consider when selecting a narrator:

Know What to Look For

1. Voice Variation: Look for a narrator with the ability to bring different characters to life by using distinct voices and accents. A versatile narrator can convincingly portray various personalities and add depth to the storytelling.
2. Authentic Gender Voicing: If your book features characters of different genders, ensure the narrator can authentically voice characters of the opposite gender. A skilled narrator can adopt the appropriate tone, mannerisms, and vocal nuances to create believable and engaging performances.
3. Authentic Accents: If your book involves characters from different regions or cultures, seek a narrator who can effectively portray the specific accents required. Authentic accents add realism and depth to the characters, enhancing the overall listening experience.
4. Articulation: Clear and precise articulation is crucial for audiobook narration. A narrator with excellent diction and enunciation ensures that listeners can easily understand and follow the story without any confusion.
5. Pacing: Consider a narrator who can masterfully control the pacing of the narration. The right pacing enhances the dramatic impact, maintains the listener’s engagement, and reflects the mood and tone of the story.
6. Enjoyment and Passion: Look for a narrator who genuinely enjoys the material and is passionate about bringing your story to life. A narrator who is personally invested in the project can deliver a more compelling performance, capturing the essence and emotional depth of your book.

Know What You're Getting

1. Narrator’s Demo or Sample: Ask potential narrators for their demos or samples to assess their narration style, voice quality, and performance abilities. Listen to their previous work to gauge their compatibility with your book.
2. Narrator’s Experience: Consider the narrator’s experience in the audiobook industry. Look for narrators who have successfully completed similar projects and have received positive feedback from authors or listeners.
3. Narrator’s Equipment: Clarify whether the narrator will use their own recording equipment or if you will need to provide a studio or equipment for the recording. Ensure that the narrator has access to quality equipment and a suitable recording environment to maintain audio consistency and professional sound quality.
4. Narrator’s Collaboration: Communication and collaboration are vital during the audiobook production process. Ensure the narrator is receptive to feedback, willing to discuss the project, and open to aligning their performance with your vision.

Know What You're Giving

1. Clear Instructions: Provide narrators with clear instructions, character descriptions, and any specific accents or pronunciations required. Communicate your expectations and vision for the audiobook to ensure a successful collaboration.
2. Audio Samples and Reference Materials: Share audio samples, excerpts, or reference materials that capture the tone and atmosphere of your book. This helps the narrator understand the intended mood and deliver a performance that aligns with your vision.
3. Pricing and Payment: Have a clear understanding of the narrator’s fees and payment terms. Discuss the payment structure, including any upfront fees, royalty arrangements, or potential additional costs for studio bookings, if applicable.
By considering these factors, you can select a narrator who not only possesses the necessary vocal skills but also understands and connects with your book. Their engaging performance will captivate your audience and enhance the overall listening experience.

Audiobook Markets: Where to Publish Your Audiobook

Once your audiobook is ready, it’s time to consider the different markets where you can publish and distribute your audiobook. Here are key considerations and options:

All About ACX: Publishing Audiobooks On Audible

ACX (Audiobook Creation Exchange) is a popular audiobook platform by Amazon. Publishing your audiobook on ACX provides access to a massive audience of audiobook listeners. Here are some highlights of ACX:
• ACX Pricing and Royalties: ACX offers different royalty options, including a 40% royalty share for exclusive distribution and a 25% royalty share for non-exclusive distribution. The royalty is based on the retail price of your audiobook.
• ACX’s Narrowing Exclusivity Period: ACX requires exclusive distribution for the first 90 days of your audiobook’s release. After the exclusivity period, you have the option to distribute your audiobook through other platforms as well.
• ACX Reporting and #Audiblegate: ACX provides detailed sales and earnings reports, enabling you to track the performance of your audiobook. However, be aware of industry discussions around #Audiblegate, which is a controversial topic concerning author earnings and Audible’s return policy.

Exclusive vs. Non-Exclusive

When publishing your audiobook on platforms like ACX, you’ll need to decide between exclusive and non-exclusive distribution:
• Exclusive – Publish on ACX Only: With exclusive distribution, you commit to publishing your audiobook exclusively on ACX for a specific period, typically the first 90 days. This option grants you access to ACX’s marketing tools, promotional opportunities, and participation in Audible membership programs.
• Non-Exclusive – Publish in Multiple Places: Non-exclusive distribution allows you to publish your audiobook on ACX while also making it available through other platforms and retailers. This option allows you to reach a wider audience and potentially generate more income by diversifying your distribution.

Wide Distribution: Reach More Retailers and Retain Control

In addition to ACX, there are other platforms that offer wide distribution for your audiobook. Wide distribution allows you to reach multiple retailers and expand your audience. Here are some benefits of wide audiobook distribution:
• Greater Reach: Wide distribution enables your audiobook to be available on popular audiobook platforms such as Apple Books, Google Play, Kobo, Barnes & Noble, and more. This broader reach increases the discoverability of your audiobook and exposes it to a larger potential audience.
• Price Control: With wide distribution, you have more control over setting the retail price of your audiobook on different platforms. This flexibility allows you to adjust pricing strategies and experiment with promotional offers to attract more listeners.
• Access to Chirp: Some wide distribution options, such as Chirp by BookBub, provide exclusive promotional opportunities for discounted audiobooks. Chirp features limited-time deals to a targeted audiobook-loving audience, increasing your visibility and potential sales.

The Different Audiobook Distributors

Apart from ACX, several audiobook distributors cater to independent authors and small publishers. Here are some notable ones:
• Findaway Voices: Findaway Voices offers global distribution to major audiobook retailers, libraries, and educational platforms. They provide flexibility in pricing, royalty options, and control over distribution channels.
• ListenUp: ListenUp focuses on distributing audiobooks to major retailers and libraries worldwide. They offer competitive royalty rates and comprehensive distribution services.
• Author’s Republic: Author’s Republic provides distribution to various audiobook platforms, including major retailers, subscription services, and library channels. They offer customizable pricing and royalty options.
• PublishDrive: PublishDrive offers distribution to over 400 digital stores and libraries worldwide, including audiobook platforms. They provide comprehensive sales reporting and analytics to track your audiobook’s performance.
By exploring these different audiobook markets and distribution options, you can make informed decisions about where to publish and distribute your audiobook, ensuring maximum exposure and potential revenue.

How Much Can You Make Selling Audiobooks?

Selling audiobooks can be a lucrative endeavor, offering authors the opportunity to generate income from their literary works. Here are some key factors to consider when assessing your earnings potential:

Calculating Your Royalties on Audiobook Retailers

Royalties for audiobook sales are typically calculated based on a percentage of the retail price. Here’s how you can estimate your potential earnings:
1. ACX Royalty Calculator: If you choose to distribute your audiobook through ACX, you can utilize their royalty calculator tool to estimate your earnings based on the retail price, distribution type (exclusive or non-exclusive), and the length of your audiobook. The calculator provides an approximate royalty rate and potential income.
2. Royalty Models: Other audiobook platforms may offer different royalty models, such as revenue sharing or fixed-rate royalties. Familiarize yourself with the specific royalty structure of each platform to understand your potential earnings.

Subscription Services

Subscription services offer audiobook listeners unlimited access to a vast library of audiobooks for a monthly fee. Participating in these services can provide additional income opportunities for authors. Here are some notable subscription services:
• Audible Escape: Previously known as Audible Romance Package, Audible Escape offers a subscription service focused on romance audiobooks. Authors receive royalties based on the number of minutes listened to by subscribers.
• Scribd: Scribd is a digital reading subscription service that includes audiobooks. Authors earn a portion of the overall subscription revenue based on the engagement of their audiobooks.
• Storytel: Storytel is a popular audiobook subscription platform available in several countries. Authors earn royalties based on the number of hours consumed by subscribers.

Libraries

Audiobooks in libraries provide exposure to a wide range of readers and can contribute to your overall income. Here are two common models for library distribution:
• A la Carte: In this model, libraries purchase individual copies of your audiobook. Authors receive royalties based on the sales made to libraries.
• Cost per Checkout: In this model, libraries pay a fee each time a library patron checks out your audiobook. Authors receive royalties based on the number of checkouts.
Library distribution can contribute to your earnings while expanding the reach of your audiobook to avid readers.

How to See How Much Your Competitors Are Making

Understanding your competitors’ earnings can provide valuable insights into the potential market size and opportunities. While exact figures may not be publicly available, you can employ the following strategies to gather information:
• Industry Reports: Research industry reports and studies that provide data and analysis on audiobook sales, trends, and market shares. These reports often include overall industry revenue figures and growth projections.
• Bestseller Lists: Monitor bestseller lists in the audiobook category to gauge the popularity and success of competing titles. High rankings can indicate strong sales performance.
• Author Interviews and Case Studies: Read interviews or case studies featuring successful audiobook authors in your genre. Authors sometimes share insights into their earnings, marketing strategies, and experiences in the industry.
• Networking and Author Communities: Engage with fellow authors and industry professionals in networking events, conferences, or online communities. These interactions can provide valuable anecdotes and discussions around earnings and market trends.
By considering these factors and exploring different revenue streams, you can gain a better understanding of your potential earnings as you enter the world of audiobook publishing.

Make More Money with ACX Bounty

ACX offers a program called ACX Bounty, which allows you to earn additional income by referring new Audible members. Here’s how the ACX Bounty program works:

1. What is ACX Bounty?

ACX Bounty is a referral program where you can earn a $50 bounty for each new Audible member you refer who signs up for an Audible membership. This presents an opportunity to supplement your audiobook earnings.
2. How Does ACX Bounty Work? To participate in ACX Bounty, you need to generate unique referral links through your ACX account. These links are personalized to track referrals back to you. You can share these links with your audience, such as through your website, social media platforms, or email newsletters.
3. Earning Bounties: When someone clicks on your referral link and signs up for an Audible membership, you’ll receive a $50 bounty. The referred member must be new to Audible and complete their first paid month of membership for you to qualify for the bounty.
4. Payment and Reporting: ACX Bounty payments are made through direct deposit to your bank account. You can track your referrals and bounty earnings through the ACX Bounty dashboard in your ACX account.
5. Promoting ACX Bounty: To maximize your chances of earning bounties, promote your referral links to your existing audience and potential listeners. You can highlight the benefits of Audible membership, such as access to a vast audiobook library, exclusive discounts, and member-only deals.
By participating in the ACX Bounty program, you have the opportunity to earn extra income by recommending Audible memberships to your audience. This program can complement your audiobook royalties and further enhance your revenue stream.

Audiobook Marketing - How to Market Your Audiobook

Marketing your audiobook is crucial to reach your target audience and maximize its visibility. Here are some effective strategies to market your audiobook successfully:

Selecting a Retail Sample

When promoting your audiobook, providing a retail sample allows potential listeners to get a taste of your audiobook before making a purchase. Here’s how to select an enticing retail sample:
• Engaging Opening: Choose a portion of your audiobook that hooks listeners right from the start. It should captivate their attention, generate curiosity, and make them eager to hear more.
• Highlight Memorable Moments: Select segments that showcase the best elements of your audiobook, such as exciting action scenes, emotional passages, or witty dialogue. These moments should leave a lasting impression on listeners.
• Showcase Narrator’s Talent: Include sections that demonstrate the skill and performance of your narrator. This allows listeners to appreciate the narrator’s voice, style, and ability to bring your story to life.
By carefully selecting a compelling retail sample, you can entice listeners to explore your audiobook further and increase the likelihood of conversion.

Audiobook Promotion Sites That Work

Utilizing audiobook promotion sites can significantly boost the visibility of your audiobook and attract new listeners. Here are some popular and effective promotion sites:
• BookBub: BookBub features daily deals and recommendations across various genres, including audiobooks. Submit your discounted or free audiobook promotion to reach their large and engaged reader audience.
• Audiobook Boom: Audiobook Boom connects authors with avid audiobook listeners interested in discounted or free audiobook offers. Submit your promotions to reach a targeted audience and generate downloads and reviews.
• AudioFreebies: AudioFreebies features audiobook giveaways and promotions. Submit your free audiobook offers to reach listeners actively seeking new titles.
These promotion sites can help increase your audiobook’s visibility, attract new listeners, and potentially lead to more reviews and sales.

Asking for Reviews from Professional Reviewers

Positive reviews play a crucial role in building credibility and attracting new listeners to your audiobook. Consider reaching out to professional reviewers who specialize in audiobook reviews. Here’s how to approach them:
• Research Reviewers: Look for professional reviewers who focus on your genre or have a reputation for providing insightful audiobook reviews. Visit their websites, read their review policies, and ensure they are currently accepting review requests.
• Personalize Your Pitch: Craft a professional and personalized email introducing your audiobook, highlighting its unique aspects, and explaining why you believe it would resonate with their audience. Follow their submission guidelines and provide necessary information, such as the audiobook’s title, narrator, and where it can be purchased.
• Offer Review Copies: Provide reviewers with complimentary review copies of your audiobook, whether through promotional codes, direct downloads, or gifting platforms like Audible. Make it as easy as possible for reviewers to access and listen to your audiobook.
Remember that not all reviewers will be able to review your audiobook due to their workload or preferences. Be respectful and understanding of their decision, and continue reaching out to other potential reviewers.

Share Behind the Scenes of How You Made Your Audiobook

Sharing a behind-the-scenes glimpse of how you created your audiobook can be a captivating and engaging marketing strategy. It allows you to connect with your audience on a personal level, showcase your expertise, and pique their interest in your audiobook. Here’s what you can include in your behind-the-scenes content:
• Recording Process: Take your audience through the recording process by sharing insights into your recording setup, equipment, and techniques. Discuss how you ensured high audio quality and clarity during the recording sessions.
• Narrator Collaboration: If you worked with a narrator, highlight the collaboration process. Describe how you selected the narrator, worked together on character voices and tone, and brought your vision for the audiobook to life.
• Editing and Production: Explain the steps involved in editing and producing your audiobook. Discuss how you ensured consistency, pacing, and seamless transitions between chapters and sections. Mention any special effects or music you incorporated, if applicable.
• Challenges and Learnings: Share any challenges you encountered during the audiobook creation process and how you overcame them. Discuss valuable lessons learned along the way and any tips you have for aspiring audiobook creators.
• Behind-the-Scenes Footage: Include snippets or video clips of you or the narrator during the recording sessions, editing process, or interactions related to the audiobook production. This visual content adds authenticity and immerses your audience in the behind-the-scenes experience.
Sharing the behind-the-scenes journey of creating your audiobook not only engages your audience but also builds a connection with them. It allows listeners to appreciate the effort and dedication that went into bringing your audiobook to life.
Consider sharing your behind-the-scenes content on platforms like YouTube, your website, social media channels, or even through a dedicated blog post. Promote it to your existing audience and encourage them to share the content with others who might be interested in your audiobook.
By providing this unique insight into the creation process, you can captivate your audience and generate excitement and curiosity about your audiobook.
Publish your video on popular platforms such as YouTube and embed it on your website or social media channels. Share the video with your existing audience and utilize relevant keywords, tags, and descriptions to optimize its visibility in search results.
By implementing these marketing strategies, you can effectively promote your audiobook, reach a wider audience, and increase its discoverability, ultimately leading to more sales and recognition.

How to Make an Audiobook Key Takeaways

You’ve reached the end of our ultimate guide on creating, publishing, and selling audiobooks successfully. Here are the key takeaways to remember:

  • Why Make an Audiobook: Audiobooks provide several benefits, including the potential to earn more money, access a broader audience, leverage it as a book marketing asset, and offer a richer, more accessible experience for your readers.
  • Books That Do Not Make Good Audiobooks: Some books, such as heavily visual or complex reference books, may not translate well into the audiobook format. Consider the nature of your book before deciding to create an audiobook.
  • Books That Make Excellent Audiobooks: Engaging stories, character-driven narratives, and books with strong dialogue often make excellent audiobooks. Consider the qualities of your book that would enhance the audio experience for listeners.
  • Audiobook Formats: Audiobooks can be in WAV, MP3, or M4B format. Understanding these formats will help you prepare and distribute your audiobook effectively.
  • Preparing Your Manuscript for Audiobook: Ensure your manuscript is suitable for narration by removing visuals, and unrelated text, and providing only the necessary material to the narrator.
  • Meeting Audio Submission Requirements: Familiarize yourself with the technical requirements of the platforms or distributors you choose. This ensures your audiobook meets the necessary guidelines for successful submission.
  • Decide on a Narration Style: Choose between a single narrator or ensemble cast narration, considering the genre, tone, and voice variation required for your audiobook.
  • How to Make an Audiobook: Explore different options, such as paying for production, recording, and publishing on ACX, or hiring a DFY audiobook publishing company. Quality is key to ensuring a professional audiobook.
  • Creating Your Audiobook Yourself: Follow the steps of obtaining the right equipment, setting up your equipment and space, recording your audio, sending it for editing, modifying your cover, creating your ACX account, and submitting your audiobook for review.
  • How to Select a Narrator: Look for narrators with voice variation, authentic gender voicing, accents, articulation, pacing, enjoyment, and passion. Consider their equipment requirements and the payment structure for their services.
  • Audiobook Markets: Explore platforms like ACX for exclusive or non-exclusive distribution, consider wide distribution options to reach more retailers and retain control, and explore other distributors like Findaway Voices, ListenUp, Author’s Republic, and PublishDrive.
  • How Much Can You Make Selling Audiobooks: Calculate your royalties based on audiobook retailer rates, explore earnings from subscription services and library distribution, and gather industry data to understand market trends.
  • Make More Money with ACX Bounty: Utilize the ACX Bounty program to earn additional income by referring new Audible members.
  • Audiobook Marketing: Utilize effective marketing strategies such as selecting a retail sample, leveraging audiobook promotion sites, seeking reviews from professional reviewers, and sharing behind-the-scenes content to attract and engage listeners.

To access further resources and important links related to audiobook creation and marketing, please refer to the Important Links Summary below:

  • ACX
  • BookBub
  • Audiobook Boom
  • AudioFreebies

By following these key takeaways and utilizing the resources provided, you are well-equipped to embark on your audiobook journey.

Remember, audiobook creation requires dedication, attention to detail, and a passion for delivering an exceptional listening experience to your audience.

Good luck with your audiobook creation and may your words come to life in the captivating world of audiobooks!

For further questions and additional assistance, feel free to reach out. Happy audiobook publishing!

Remember, each audiobook project is unique, and your experience may vary based on your specific circumstances and requirements. You can also use our free help to get more personalized one-on-one support.

As you venture into creating an audiobook, you may have some questions and concerns. Here are answers to frequently asked questions about making an audiobook:

Frequently Asked Questions About Making An Audiobook

Q1: How Much Does It Cost to Making an Audiobook?

The cost of creating an audiobook can vary depending on several factors, including the length of your book, the narrator’s fees, the production quality, and whether you choose to hire professionals or undertake the process yourself.

While it’s challenging to provide an exact cost, it’s essential to budget for expenses such as narration fees, editing and production costs, cover design, and distribution fees.

Researching and obtaining quotes from narrators and production services will help you estimate the overall expenses involved.

Q2: What Are Different Ways to Creating an Audiobook?

There are several approaches to creating an audiobook:

  1. Hire a Professional Audiobook Production Team: This option involves collaborating with professionals who specialize in audiobook production. You can hire a narrator, an audio engineer, and an editor to handle the recording, editing, and post-production processes.
  2. Record Your Own Audiobook: If you have the necessary equipment and narration skills, you can record and produce your audiobook yourself. This option requires time, effort, and attention to detail to ensure high audio quality.
  3. Use a DFY (Done For You) Audiobook Publishing Company: Some companies offer comprehensive audiobook production services, including narration, editing, and distribution. These services often come at a higher cost but provide a convenient and all-inclusive solution.

Choose the approach that aligns with your budget, skills, and desired level of involvement in the audiobook creation process.

Q3: Can I Make My Own Audiobook?

Yes, you can make your own audiobook if you have the necessary equipment, a quiet recording space, and the ability to deliver high-quality narration.

Recording your own audiobook can be a cost-effective option, especially if you already possess the required skills and equipment.

However, keep in mind that it requires time, patience, and attention to detail to ensure a professional result.

Be prepared to invest in quality recording equipment, learn about recording techniques, and dedicate significant time to the recording and editing process.

Q4: How Long Will It Take to Narrate Your Book?

The time it takes to read your book aloud and record it will depend on several factors, including the length of your book, the complexity of the content, and your narration style.

On average, narrating an hour of finished audio can take several hours, considering pauses, retakes, and breaks.

It’s difficult to provide an exact timeframe as it varies from person to person.

Additionally, the editing and post-production process can add more time to the overall timeline.

Q5: How Long Will It Take to Edit Your Audio Files?

Editing audio files can be a time-consuming process, and the duration depends on factors such as the length and complexity of your audiobook, the quality of the recordings, and the skill level of the audio engineer.

Editing involves tasks like removing background noise, adjusting volume levels, removing mistakes or retakes, and ensuring smooth transitions between sections.

It’s challenging to estimate the exact time required, but it’s advisable to allocate sufficient time for the editing process to achieve a polished and professional-sounding audiobook.